Ira Zoot

About Ira

Ira Zoot is the founder and publisher of Ketalux. Ketalux.com is owned and operated by iDigits LLC. Based in Chicago, Illinois, Ira commissions and edits the site's articles and oversees editorial standards, sourcing, corrections, and reader correspondence on behalf of iDigits LLC.

Why Ketalux exists

Ketamine and psychedelic-assisted therapies are the subject of active clinical research and a fast-moving commercial market. Much of what patients encounter online is either promotional or difficult to evaluate. Ketalux exists to provide a calm, sourced, plainly written reference for people trying to understand what the evidence does and does not currently show.

Ira is not a clinician and does not make claims about treatment outcomes. Statements about efficacy, safety, and mechanism on this site are attributed to published research and labeled with an evidence rating, so readers can judge the strength of the underlying source themselves.

Editorial approach

Ketalux publishes long-form educational material, not marketing. Clinical pages cite peer-reviewed literature, professional guidelines, or government sources, and each page carries a visible medical review status. Ira's role is to keep the coverage accurate and proportionate to the evidence, and never promotional. Details of the process are in our editorial standards and content review process.

Disclosures

Ketalux is self-funded by iDigits LLC, with revenue from display advertising, optional Ketalux Plus memberships, and listed supporter contributions. Ketalux does not sell leads to clinics, accept sponsored posts disguised as editorial, or let advertisers influence coverage. Ira is not a physician, clinician, or medical reviewer, and Ketalux does not provide medical advice, diagnosis, treatment, prescribing, or clinical supervision; treatment decisions belong between a reader and a qualified clinician.

Contact

Email ira@idigits.com for editorial corrections, source suggestions, clinician outreach, or press inquiries.